Over 350 pending bills in the United States impose or amend marketing restrictions. How many are you tracking?
Businesses and consumers are fully aware of the National Do-Not-Call Registry put into place by the Federal Trade Commission in 2003 to block unwanted residential marketing solicitations. That was just a drop in the bucket. As Do-Not-Contact legislation became more and more politically popular, a flood of further regulation from additional regulators began bearing down on marketers. Contact governance has expanded to become a complex framework that places additional pressures on customer-centric companies, with no end in sight:
- 47 countries have marketing-privacy regulations
- Currently 200 million numbers are registered on the National DNC Registry
- The FTC increased fines levied per violation of DNC and CAN-SPAM regulations to $16,000
- Federal regulations prohibit the dialing of a cell phone with an autodialer
- Numerous states prohibit all telephone solicitations placed to a cell phone
- Text-message solicitations are prohibited in the U.S., Canada, Mexico, and the EU without an opt-in
- Canada has enacted an opt-in email spam law prohibiting email marketing without consent
Exemptions – But there are rules
Because millions of customer relationships vanish along with Do-Not-Call, Do-Not-Email, Do-Not-Text, Do-Not-Mail and Do-Not-Fax requests, managing contact exemptions is essential to unlocking your largest, legally marketable universe. But here's the problem: companies have multiple relationships with myriad marketing-services vendors across multiple channels. And they attempt to manage enterprise-wide compliance strategies and exemptions at great risk.
For instance, do you:
- Download the National Do-Not-Call Registry at least every 31 days?
- Scrub against the various state and third-party Do-Not-Call lists according to the varying schedules?
- Have a method for adhering to local call-time restrictions while taking into account local time zones and varying county observances of Daylight Savings Time?
- Scrub against wireless-allocated and wireless-ported lists within the 15-day FCC safe harbor?
- Enable your sales team and marketing services vendors to add phone numbers and addresses to and scrub against your corporate Do-Not-Call, Do-Not- Email, and Do-Not-Text lists?
- Ensure no marketing emails are transmitted to a domain or subdomain associated with a wireless device?
- Secure consumer consent to receive marketing materials according to varying state laws?
- Honor email opt-outs enterprise wide within the legally allocated time frame?
- Have legal staff to monitor pending legislation?
The fact is that trying to successfully manage compliance solutions on your own can expose your company to multiple violations – with jaw-dropping consequences. That's where Gryphon comes in.